Clarissa Guevara-Tusa
Clarissa Guevara-Tusa
Founder of CGT Growth, connecting people with brands they’ll love through tailored paid media systems designed to drive acquisition, deepen relationships through retention and upsell, and create sustainable growth.
Founder of CGT Growth, connecting people with brands they’ll love through tailored paid media systems designed to drive acquisition, deepen relationships through retention and upsell, and create sustainable growth.
$20M+
$20M+
Revenue Impact
Revenue Impact
$10M+
$10M+
Annual Media Spend
Annual Media Spend
4
4
International Markets
International Markets
6+
6+
Industries
Industries
Growth strategy delivering measurable business outcomes.
Growth strategy delivering measurable business outcomes.
Full-funnel growth
Full-funnel growth
Acquisition, retention, and re-engagement orchestrated in one performance system.
Acquisition, retention, and re-engagement orchestrated in one performance system.
Performance Strategy
Performance Strategy
Performance strategy guided by business goals, performance data, and measurable impact.
Performance strategy guided by business goals, performance data, and measurable impact.
Experimentation Frameworks
Experimentation Frameworks
Always-on testing keeps proven winners as the benchmark while new creative, audiences, offers, and strategies challenge them.
Always-on testing keeps proven winners as the benchmark while new creative, audiences, offers, and strategies challenge them.
Measurement & Attribution
Measurement & Attribution
Clear measurement architecture that aligns decisions to measurable business impact.
Clear measurement architecture that aligns decisions to measurable business impact.
Industries
Industries
Industries
SaaS
SaaS
SaaS
Retail
Retail
Retail
Insurance
Insurance
Insurance
Automotive
Automotive
Automotive
Health & Beauty
Health & Beauty
Health & Beauty
Business outcomes
Business outcomes
Selected Work
Selected Work
Marketing should move your business, not just your metrics. A selection of growth initiatives focused on measurable business outcomes.
Marketing should move your business, not just your metrics. A selection of growth initiatives focused on measurable business outcomes.
Insurance
case study
Insurance Growth Systems
Insurance Growth Systems
<$5
<$5
Cost Per Lead
Cost Per Lead
Cost Per Lead
50 States
50 States
Scalable Framework
Scalable Framework
Scalable Framework
+60%
+60%
+60%
Lead Volume
Lead Volume
Lead Volume
The Opportunity
The Opportunity
Insurance acquisition is complex: every carrier, state, and age group has distinct eligibility rules, enrollment windows, and customer motivations. The opportunity is to turn fragmented paid-media activity into a scalable system that delivers qualified leads agents can convert—while protecting acquisition efficiency.
The Approach
The Approach
Build carrier-specific acquisition frameworks around eligibility and enrollment cycles.
Refine segmentation by state, age, and qualification intent.
Establish a disciplined creative and landing-page testing rhythm.
Optimize toward qualified leads and agent conversion outcomes.
Build carrier-specific acquisition frameworks around eligibility and enrollment cycles.
Refine segmentation by state, age, and qualification intent.
Optimize toward qualified leads and agent conversion outcomes.
Entertainment Marketplace
case study
Entertainment Marketplace Leader
Entertainment Marketplace Leader
+65%
+65%
Purchases
Purchases
Purchases
−28%
−28%
Customer Acquisition Cost
Customer Acquisition Cost
Customer Acquisition Cost
+10%
+10%
Customer Lifetime Value
Customer Lifetime Value
Customer Lifetime Value
The Opportunity
The Opportunity
As acquisition costs rise, Backstage needs to grow subscription purchases across international markets without sacrificing profitability. The opportunity is to improve the quality of campaign decisions so growth can scale with both efficiency and durable customer value.
As acquisition costs rise, Backstage needs to grow subscription purchases across international markets without sacrificing profitability. The opportunity is to improve the quality of campaign decisions so growth can scale with both efficiency and durable customer value.
The Approach
The Approach
Restructure campaign architecture around profitable subscription growth.
Refine audience segmentation across priority markets.
Build a structured creative testing framework.
Improve attribution to prioritize customer value, not surface-level volume.
Restructure campaign architecture around subscription profitability.
Create dynamic ad campaigns based on user browsing intent and refine audience segmentation.
Improve attribution to prioritize customer value, not surface-level volume.
Additional Expertise
Additional Expertise
Global Growth
Global Growth
Global Acquisition Strategy
Global Acquisition Strategy
United States • United Kingdom • Canada • Australia
United States • United Kingdom • Canada • Australia
Growth Design
Growth Design
B2C & B2B Growth Strategy
B2C & B2B Growth Strategy
Strategies tailored to distinct customer journeys.
Strategies tailored to distinct customer journeys.
Conversion
Conversion
Landing Page Optimization
Landing Page Optimization
Recommendations designed to improve conversion performance.
Recommendations designed to improve conversion performance.
START A CONVERSATION
START A CONVERSATION
Let’s build growth that compounds.
Let’s build growth that compounds.
Bring the next performance question. I’ll bring a focused point of view to accelerate critical business results.
Bring the next performance question. I’ll bring a focused point of view to accelerate critical business results.